Welcome to Eastern Standard Time

Or simply, EST!

Eastern Standard Time is a retail shop centered around a place—and the time spent in it. The collection features premium hoodies, sweatshirts, t-shirts, hats, and accessories designed for everyday wear, comfort, and repeat use.

Inspired by long days, water, and late sunsets, the shop also includes graphic tees, soft knits, lounge pieces, drinkware, and giftable goods—simple, well-made items that reflect the pace of Eastern Standard Time.

Michigan = Summer = Shoreline = Late Sunsets

Stay on Eastern Time → Visit the shop!

Interior of a retail store with store merchandise and a wall mural of wavy lines radiating from a mirror, decorated with string lights.
Decorative white wall with black letters spelling 'EAST'. Two illuminated star-shaped lantern decorations with intricate patterns hanging above the marble countertop. Beige tote bags with smiley faces and the text 'EASTERN STANDARD TIME' hanging on h
Display of t-shirts, hats, and bags in a store with a mural of a lion's face on the wall.
Graphic illustration of a tree made of words of a list of cities and states, with an orange sun in the top left corner of the image.
A white coffee mug with a logo that says "Eastern Standard Time" and features a sun setting behind a wave, placed on a wooden shelf, with other similar mugs to the left.
White line drawing of a sailboat with two sails on dark background.
Display of graphic t-shirts with various designs and colors in a retail store, along with accessories and home decor items.
Decorative wall with a round mirror and an assortment of hats in black, beige, tan, and white colors arranged around it, with a mural of an owl and stars reflected in the mirror.

Featured Products

EST Baseball Cap EST Baseball Cap
EST Baseball Cap
$34.00

Made with ’47 Brand—known for their quality, fit, and attention to detail. A heritage name in American headwear, chosen for its comfort, durability, and everyday wearability. Features a raised embroidered EST logo at the front and Michigan on the back.

  • Garment-washed cotton twill

  • Relaxed, unstructured fit

  • Curved brim

  • Adjustable strap with metal buckle

  • Embroidered eyelets for ventilation

  • Spot clean or hand wash cold

  • Reshape and air dry

All sales are final. No returns or exchanges.

Eco Canvas Tote Eco Canvas Tote Eco Canvas Tote
Eco Canvas Tote
$25.00

Made in collaboration with ECOBAGS—one of the original reusable bag companies, founded in 1989 with a simple idea: replace single-use with something better.

Constructed from durable cotton canvas with a substantial hand feel, this is the kind of tote designed to be used daily and kept for years. Strong, structured, and uncomplicated—it carries more, holds its shape, and wears in over time.

  • Heavyweight cotton canvas

  • Designed & printed in the USA

  • Pre-shrunk

  • Machine wash, tumble dry

All sales are final. No returns or exchanges.

Rainbow Grin Short Sleeve Tee
Rainbow Grin Short Sleeve Tee
$50.00

Premium cotton, selected for softness, structure, and durability.

  • 100% cotton

  • Designed & printed in the USA

  • Unisex Sizing / Fit

  • Pre-shrunk

  • Machine wash warm, tumble dry medium

  • Use non-chlorine bleach only when needed

All sales are final. No returns or exchanges.

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Visit Us

Location
110 North Whittaker Street
New Buffalo, MI 49117

Spring Hours - Eastern Time
Monday: Closed
Tuesday: Closed
Wednesday: Closed
Thursday: Closed
Friday: 10 am - 6 pm
Saturday: 10 am - 6 pm
Sunday: 10 am - 6 pm